George at Asda's 'cutest' £6 item shoppers 'want so bad' for 'pure dopamine'

Asda shoppers are "running" to stores in search of a "gorgeous" £6 product that's "too adorable." George at Asda has delighted fans with a new coaster set, which includes four biscuit-themed coasters. The colourful set has gone viral on social media, with several customers sharing videos praising their purchases.

As seen in the viral clips, the biscuits resemble party rings, jammy dodgers, and digestives - so they could be ideal for anyone with a sweet tooth looking for playful home decor. As the sets do not look to be available online, shoppers searching for the set need to check their local store.

In one trending video, TikTok user @bethanyhome_ shared: "I have never picked something up so quickly. The cutest biscuit coasters I ever did seeee! Run to Asda."

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Her video received over 170,000 views in less than 24 hours and lots of comments from keen shoppers. Viewers loved what they saw, with one writing: "Omg so cute." Another fan added: "We defo need." A different comment said: "I want these so bad!"

Unfortunately, some shoppers struggled to find the set, despite searching several local stores. One such fan lamented: "I’ve been to 5 different Asda and nothing." A second claimed: "I’ve been to 3 asdas in the last 2 days and no joy."

There was a similar reaction when TikTok user @x.pinkgems.x shared a video showcasing the coasters. The caption said: "How gorgeous are these?" and the video gained over 500,000 views and 26,000 likes.

A fan said: "I got some tonight, obsessed." A social media user praised: "Pure dopamine. I need to buy these!!!!!!!" Another viewer thought: "Wow these are so dreamy." A commenter added: "I'm desperate for these."

However, someone else wrote: "Never been ‘influenced’ before to buy anything but these are too adorable! A trip round 3 Asdas in Coventry and was told they hadn’t come in YET!!! Gutted as not online yet either." A keen buyer commented: "These are lovely, can’t see them on George online so will tour all my local Asdas to find them. Wish me luck!"

Meanwhile, a customer shared: "I GOT SOME! We had to ask though because they didn’t have them on the shelves yet." Others joked the coasters could be mistaken for biscuits, with a fan writing: "Love them but honestly my kids would most likely try and eat them."

Similarly, when @megansmith0878 shared a TikTok post showcasing the coasters, viewers were initially confused by the coasters. Replying to Megan's video, which gained 600,000 views, one comment said: "No because before I read the caption I thought I could eat these, I thought they were giant biscuits."

Another shared: "Disappointed.. thought you were gonna say Asda have some huge party rings." Someone echoed: "Omg I got excited I thought they made them bigger for us to eat."