If your closet leans heavily toward one shade—say, a sea of blacks, blues, or greens—it might be revealing more than just your fashion sense. A new report by VICE, featuring insights from fashion buyer Philippa Brooks of UK-based clothing company Chums, explores how our wardrobe colours can silently communicate our emotions, personality, and even social energy.
What Your Closet Is Saying Without Words
“Some colours can non-verbally influence or communicate emotions,” says Brooks. “Understanding this silent language enables you to shape perceptions and influence how others engage with you intentionally.”
From confidence and calm to creativity and control, the hues we reach for daily reflect a subconscious part of our identity. Fashion, Brooks suggests, is not just about style—it’s a dialogue without words.
Finding “Your Colour”
Ever noticed that you gravitate towards certain colours while shopping? Brooks explains that your instinct often knows best. However, it’s just as important to identify shades that don’t work for you. “Not only do you need to choose colours that match each other, but also colours that flatter your skin tone and hair colour,” she says.
To make this process easier, stylists often use seasonal colour analysis, based on Munsell’s colour theory. This approach examines hue (warm or cool), value (light or dark), and chroma (muted or bright) to match your natural tones with the most flattering palette. “When someone understands their season or dominant colour characteristics, it makes their shopping experience easier,” Brooks adds.
What Your Favourite Wardrobe Colour Reveals About You
Your wardrobe might just be your emotional mirror. Whether you gravitate toward fiery reds or serene blues, experts say that colour choices reflect not just how you want to look, but how you want to feel. As Brooks puts it, “Colour is a tool of empowerment—it helps you express who you are, sometimes before you even speak.”
So, next time you pick out an outfit, pause for a moment. The shade you choose may already be telling the world your story.
What Your Closet Is Saying Without Words
“Some colours can non-verbally influence or communicate emotions,” says Brooks. “Understanding this silent language enables you to shape perceptions and influence how others engage with you intentionally.”
From confidence and calm to creativity and control, the hues we reach for daily reflect a subconscious part of our identity. Fashion, Brooks suggests, is not just about style—it’s a dialogue without words.
Finding “Your Colour”
Ever noticed that you gravitate towards certain colours while shopping? Brooks explains that your instinct often knows best. However, it’s just as important to identify shades that don’t work for you. “Not only do you need to choose colours that match each other, but also colours that flatter your skin tone and hair colour,” she says.
To make this process easier, stylists often use seasonal colour analysis, based on Munsell’s colour theory. This approach examines hue (warm or cool), value (light or dark), and chroma (muted or bright) to match your natural tones with the most flattering palette. “When someone understands their season or dominant colour characteristics, it makes their shopping experience easier,” Brooks adds.
What Your Favourite Wardrobe Colour Reveals About You
- Red – The shade of boldness and passion. Red wearers often radiate confidence and energy, enjoying the spotlight.
- Blue – A sign of trustworthiness and calm. If you lean toward blue, you likely project reliability and composure.
- Green – Associated with renewal and balance, green lovers tend to exude freshness and harmony.
- Yellow – The colour of optimism and creativity. Those who prefer yellow are often cheerful and expressive.
- Black – A timeless favourite symbolizing power, elegance, and quiet confidence. Black wearers often command respect without seeking attention.
Your wardrobe might just be your emotional mirror. Whether you gravitate toward fiery reds or serene blues, experts say that colour choices reflect not just how you want to look, but how you want to feel. As Brooks puts it, “Colour is a tool of empowerment—it helps you express who you are, sometimes before you even speak.”
So, next time you pick out an outfit, pause for a moment. The shade you choose may already be telling the world your story.
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