Imagine waking up, weighing yourself before coffee, slipping into gym clothes, and knowing you’ll be wearing the exact same shirt, pants, socks, and even shoes as yesterday. For Howard Lerman, the American founder who once led a billion-dollar IPO, this isn’t some quirk—it’s his entire philosophy on life, discipline, and productivity. And yes, he owns 50 identical shirts and rotates between eight pairs of the exact same shoes, each assigned a day of the week.
Lerman shared his extreme daily routine on LinkedIn, calling it his personal version of “996.” His day starts with weighing in (he insists on being under 175 pounds) before fasting until 2 pm. Gym clothes are a psychological trigger that forces him to hit the weights for an hour, followed by work marathons with minimal meetings. He’s big on cutting the fluff—no 1:1s, no political theater, no OTT binges. Instead, he journals through the day, reads tough books for brain stimulation, and squeezes in a second cardio session at 5:30 pm.
His meals are all protein—think salmon and steak—while alcohol and dining out barely exist in his world. For him, the secret to efficiency is subtraction: fewer meetings, fewer distractions, and fewer choices, right down to clothing. He even codes shoes to days of the week to avoid overuse and proudly practices what he calls “calendar zero,” where clearing the schedule matters more than chasing inbox zero.
Internet reacts
One person said the routine is “strange, even stranger that people agree.” Another joked that he only rotates shoes to avoid athlete’s foot. Some blamed Einstein for starting this whole identical-clothes craze, while one user hilariously suggested buying 365 pairs of socks so each stays “fresh” for a decade.
Lerman shared his extreme daily routine on LinkedIn, calling it his personal version of “996.” His day starts with weighing in (he insists on being under 175 pounds) before fasting until 2 pm. Gym clothes are a psychological trigger that forces him to hit the weights for an hour, followed by work marathons with minimal meetings. He’s big on cutting the fluff—no 1:1s, no political theater, no OTT binges. Instead, he journals through the day, reads tough books for brain stimulation, and squeezes in a second cardio session at 5:30 pm.
His meals are all protein—think salmon and steak—while alcohol and dining out barely exist in his world. For him, the secret to efficiency is subtraction: fewer meetings, fewer distractions, and fewer choices, right down to clothing. He even codes shoes to days of the week to avoid overuse and proudly practices what he calls “calendar zero,” where clearing the schedule matters more than chasing inbox zero.
Internet reacts
One person said the routine is “strange, even stranger that people agree.” Another joked that he only rotates shoes to avoid athlete’s foot. Some blamed Einstein for starting this whole identical-clothes craze, while one user hilariously suggested buying 365 pairs of socks so each stays “fresh” for a decade.
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